Brand “U.0” View SlideShare presentation or Upload your own. (tags: internet brand)
Una cosa è un prodotto. Una cosa è un logo. Un brand è altro.
“A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
interactions + feelings = brands
if celebrities are brands -> “celebrity” influence
now people are too ->“micro-celebrity” influence
You stopped thinking about yourself as a person years ago. Now you’re a “brand”. —Top Ten Signs You Might Be A “Weblebrity”
Start-Up Business: Guy Kawasaki
Technology: Robert Scoble
Marketing: Seth Godin
The 5 B’s of Building Brand U.O
BE UBIQUITOUS: Create multiple streams of “you”
BE SOCIAL: Effectively manage your “social systems”
BE INTERESTING: Write, photograph, share, give
BE REMARKABLE: Do something worth of a remark
BE YOURSELF: Let your personality shine through
