Thu
Sep
25
Brand U.O - Building An Extraordinary Personal Brand (In A Digital World)
David Armano has launched a new pet project called “Brand U.0”.
The idea is this:
Personal brands matter—we’re creating them each time we create a profile online, reinforcing them each time we have an interaction and if we get fired or move on in our careers—it’s the one thing we are allowed to take with us. That can never be taken away.
There are a few examples of people who have cultivated huge followings and actually live up to the brand they have built: the site contains a series of interviews to browse.
